Ratan Tata has unveiled world’s
first gold jewellery car to mark the occasion of 5000 glorious years of
jewellery making tradition in India, from its Group company Titan Industries.
the chairman of Tata Sons went
public with its Nano studded with 80 kgs of purest 22 karat gold, 15 kgs of
silver and other precious stones, created with devoted efforts of 30 premium
artisans. In short, every effort has been made to make the world’s cheapest car
as one of the most expensive one; with gold prices hovering around Rs.28,100
per 10 grams.The worth of this ‘bling’ version of the Nano is pegged at a
whopping Rs.22-crore.
And, forget not, you still have
to fuel it with soaring petrol prices, which is highest in India from across
the globe.At one point of time, media was rife with speculation that Tata Nano
could as well go topless, the convertible way. However, the Nano has emerged
all the more covered by being wrapped with precious metals and stones all over
it.
The car was presented by
GoldPlus, a jewellery brand of Titan Industries, which is better known for its
branded watches. Titan Industries’ GoldPlus caters to the jewellery preferences
of the semi-urban and rural Indian customer; with a presence in 29 towns spread
across 6 states.
The CEO of Titan Industries’
Jewellery Division, C K Venkataram, said:
“Through this effort we wanted
to showcase the expertise of diverse Indian Jewellery making proficiency.
Nothing could have been better than a Tata Nano, as there is a perfect synergy
between the two brands that cater to the common man”The jewel encrusted GoldPlus Nano is a one-off showpiece that
will make guest appearance at Tata-owned jewellery stores across the country.
This over-the-top marketing
effort comes at a time when the Nano is still grappling with safety features.
Yet again, the brand-new Tata Nano was claimed to have engulfed in flames in
Sri Lanka by a taxi operator. Tata Motors had started exports to Sri Lanka in
May this year.
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